Maison Martell is celebrating the Year of the Horse in 2026 by highlighting its special bond with this noble and free-spirited creature. When Martell is transcribed in modern Chinese, the first character – Ma (马) – is the word for horse.

Maison Martell is celebrating the Year of the Horse in 2026 by highlighting its special bond with this noble and free-spirited creature.

For Martell VSOP, overlapping images of a galloping horse suggest the layers of fruity notes that give this cognac its characteristic richness, while its aromatic intensity is evoked by the animal’s spirited movement.

L’or de Jean Martell is an exceptional high-end cognac created from series of unique encounters. The precious union of Grande Champagne and Borderies created a blend of elegance, power and richness. Over 400 extremely rare eaux-de-vie, some over a century old, come together in this cognac extra category.

In 1783, Martell was the first Maison to ship cognac to the United States. Today, Martell celebrates this history with another first: Martell Blue Swift, the first-ever spirit drink made of cognac VSOP and then finished in bourbon casks.

Through Martell’s signature distillation process, the eaux-de-vie absorbs the rich aromatic tones of the bourbon cask.

• Aroma: The first nose reveals sweet spices like vanilla and cinnamon, with hints of cooked fruit.